I mean can you really blame them? Fifty Shades of Grey wasn’t exactly a cinematic masterpiece, but money is money so here’s the trailer for Fifty Shades Darker.
“While Christian wrestles with his inner demons, Anastasia must confront the anger and envy of the women who came before her.”
Okay, so what the hell did I just watch? True, I’ve not seen the first one and I don’t intend to ever do that, but making the sequel a “shade darker” is probably not what’ll get more people to check it out. Look, I get that I’m definitely not the target audience for this, and that’s fine, I’m sure there’s someone out there that loved the original. And speaking of that, Fifty Shades of Grey made a whooping $571 million worldwide at the box office back in February 2015. That’s a high bar Fifty Shades Darker, no way it comes close to it, plus they also have plans for a 3rd installment, one that will make even less money than Darker. At the very least they’re not splitting the final chapter in two, which will definitely help with the sequel erosion at the box office. My point is simple, this is not a sustainable business model and come 2017 Universal will start looking for the next Fifty Shades, and I don’t think they’re going to find it.
James Foley directed Fifty Shades Darker with a screenplay by Niall Leonard, based on the novel of the same name by E.L. James. Starring in the film are once again Dakota Johnson and Jamie Dornan, with Kim Basinger and Hugh Dancy joining the party.
Fifty Shades Darker opens on February 10th 2017. The 3rd and final installment, Fifty Shades Freed, will drop on February 9th 2018.